Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.

It seeks to achieve this by:

BOYCOTTS involve withdrawing support from Israel's apartheid regime, complicit Israeli sporting, cultural and academic institutions, and from all Israeli and international companies engaged in violations of Palestinian human rights.

DIVESTMENT campaigns urge banks, local councils, churches, pension funds and universities to withdraw investments from the State of Israel and all Israeli and international companies that sustain Israeli apartheid.

SANCTIONS campaigns pressure governments to fulfil their legal obligations to end Israeli apartheid, and not aid or assist its maintenance, by banning business with illegal Israeli settlements, ending military trade and free-trade agreements, as well as suspending Israel's membership in international forums such as UN bodies and FIFA.

Ultimately, money talks in this World of ours and by Boycotting, Divesting from and Sanctioning Israel, it's apartheid and occupation, as well as its genocide, can be brought to an end, just like South Africa's Apartheid was through similar methods.

I am already boycotting complicit companies including HP, McDonalds, Burger King, Coca Cola, Disney+ and Amazon, which I otherwise would have normally used, and I will not use any of the other Boycott Targets (below) in the future, using alternatives instead.